April 1, 2025 18.00 – 20.00 (LV time) 

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Watch here: CED – MEDIA Office Croatia or FB @CEDCroatiaMEDIA

Travelling Docs: Masterclass – Artificial Intelligence in Audiovisual Production: From Concept to Practice

Speakers: Anna Giralt Gris and Jorge Caballero, production company Artefacto, Barcelona.

Introduction to AI in Audiovisual Context

• AI fundamentals: key concepts and historical evolution 
• Distinction between discriminative and generative AI 
• Current role of AI in the audiovisual industry 
• New methodologies with AI 

Discriminative AI: Analysis and Classification

• Basic principles and practical applications 
• Case Studies: “Del otro lado”, “Robin Bank” 

Generative AI: Creation and Transformation

• Fundamentals of generative models 
• Production Company Case Studies: “1982”, “OpenDocs projects” 
• Audiovisual content generation 

Challenges and Considerations

• • Ethical Aspects 
• Copyright and intellectual property 
• Transparency and authenticity in AI-generated content 
• Bias and representation in AI models 
  • Labor Impact 
• Transformation of traditional roles 
• New professional opportunities 
• Skill adaptation and development 
  • Sustainability 
• Carbon footprint of AI training and usage 
• Strategies for sustainable production 
• Balance between innovation and environmental responsibility 

Opportunities and Future

• • Creative Potential 
• New narrative forms 
• Experimentation and rapid prototyping 
• Democratization of audiovisual production 
  • Productive Efficiency 
• Process optimization 
• Cost reduction 

Question and Answer Session

The event is organised by Creative Europe MEDIA Desks from Croatia, Belgium (Wallonia – Brussels), Czech Republic, Denmark, Estonia, Finland, Greece, Italy, Latvia, Hungary, Norway, Germany (Berlin, Hamburg, Munich, NRW), Portugal, Slovenia and Sweden.